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Google Chrome’s new IP hiding feature will protect you

In the constant tug-of-war between user privacy and web functionality, Google’s newest feature, “IP Protection,” aims to provide a balance. Designed exclusively for Chrome, this feature addresses the potential risks posed by IP addresses, which can inadvertently allow users to be covertly tracked across different websites.

Understanding the Issue with IP Addresses


Every device connected to the internet has an IP address, a unique identifier facilitating online communication. However, these addresses can also allow websites and services to monitor user activities, even across different sites. In essence, they can contribute to the creation of detailed user profiles without explicit user consent.

The Nitty-Gritty of “IP Protection”

Instead of viewing IP addresses as a problem, Google’s approach acknowledges their dual role. IP addresses are crucial for many fundamental web operations, such as directing online traffic or fraud detection. “IP Protection” aims to anonymize the user’s IP address in specific third-party domains by rerouting their traffic via proxy servers. This prevents those domains from seeing the original IP.

As part of Chrome’s ongoing commitment to user privacy, the browser’s official statement elaborates: “Chrome is reintroducing a proposal to protect users against cross-site tracking via IP addresses.”

For now, Google intends to implement the feature as opt-in, allowing users to choose enhanced privacy while also enabling Google to observe its operational patterns.

Gradual Introduction with “Phase 0”

A phased approach will guide the introduction of “IP Protection.” Initially, only select domains—those that seem to engage in user tracking—will see the traffic routed through proxies.

In “Phase 0,” Google will focus on proxying requests within its domain using its own proprietary proxy system. This will grant the tech giant an opportunity to assess the system’s reliability and refine it before wider deployment. Initially, only US-based users signed into Chrome will experience these proxy features.

In terms of distribution, a select set of users will be auto-enrolled in the preliminary testing, with subsequent phases likely introducing a 2-hop proxy system to further bolster privacy.

Balancing Privacy with Security

Though “IP Protection” brings forth significant privacy advancements, it also ushers in potential cybersecurity issues. One pressing concern is the challenge posed to security services tasked with blocking malicious web activities, such as DDoS attacks. In addition, a compromised Google proxy server could be a goldmine for threat actors.

To address these concerns, Google has proposed authentication requirements, unlinking of web requests from specific accounts, and implementation of rate-limiting systems.

As Chrome continues its foray into heightened user privacy, the world watches closely. After all, with privacy being a cornerstone of the digital age, every step toward securing it counts.

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