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12 Best Social Media Analytics Tools

Unlock the full potential of your social media strategy with advanced analytics.” In the ever-evolving digital landscape, social media analytics tools have become indispensable for marketers, businesses, and content creators alike. Navigating through the plethora of options can be daunting, which is why we’ve compiled a list of the 12 best social media analytics tools, designed to elevate your social media strategy. This comprehensive guide not only introduces you to the top-performing tools in the market but also delves into how each can transform your social media insights into actionable strategies. Whether you’re a small business owner, a digital marketing professional, or simply looking to enhance your social media presence, our curated selection caters to a range of needs and budgets. Stay ahead of the curve by discovering the tools that will give you a competitive edge in analyzing trends, tracking engagement, and optimizing your social media performance.

1- Analytics Hunter


In today’s fast-paced digital era, staying on top of social media trends is crucial for any successful online strategy. That’s where Analytics Hunter comes into play, offering an unparalleled tool for daily and hourly data analysis to ensure you never miss a trending post. This innovative platform is not just another analytics tool; it’s a game-changer for teams aiming to excel in social media marketing.

With its cutting-edge technology, Analytics Hunter provides real-time insights into social media trends, allowing you and your team to make data-driven decisions swiftly. Whether you’re a small business, a large corporation, or an individual content creator, this tool is designed to streamline your social media management. It helps in identifying what content resonates best with your audience, allowing you to optimize your strategy for maximum engagement and reach.

By harnessing the power of Analytics Hunter, you can stay ahead of the curve, ensuring that your social media content is always relevant and impactful. Embrace the future of social media analytics and transform the way you engage with your audience, with Analytics Hunter.

2 – HubSpot Social Media Software

HubSpot Social Media Software provides a comprehensive solution for analyzing the impact of social media on your business. It allows you to monitor your brand’s presence on various social media platforms, compare performance across different campaigns, and track publishing times – all from a single tool. With its integration with HubSpot’s CRM, you can effectively reach specific audiences by leveraging data and context from your contacts. HubSpot also offers a free course to get certified in social media strategy.

3 – Sprout Social

Sprout Social offers a planning service with robust analytics and reporting capabilities. It allows businesses to configure and customize reports and metrics to scale their social media presence effectively. Integration with HubSpot’s CRM enables accurate reporting in one place. Sprout Social’s competitor comparison tool, integrated publishing, and engagement tools, and social listening features provide valuable insights for optimizing social media strategies.

4 – Brandwatch

Brandwatch is a consumer intelligence tool and social media management solution with advanced analytics capabilities. It provides social insights through features like social listening and competitor benchmarking, which can inform content creation strategies. Brandwatch’s audience profile cards offer a better understanding of the audiences engaging with your social content. The customizable dashboards allow businesses to view key data in one place, making it easier to identify trends and make informed decisions.

5 – Mailchimp

Mailchimp is a full-service marketing platform that offers analytics for social media ads. It provides an audience dashboard dedicated to understanding audience behavior. Mailchimp’s AI-assisted content optimizer and content studio help businesses create targeted content for specific audiences, resulting in higher engagement numbers. Its mobile integrations and smart targeting tools diversify social strategies and enhance overall performance.

6 – Keyhole

Keyhole is an all-in-one social media analytics tool trusted by many renowned brands. It supports top social media platforms for social listening, profile tracking, trend analysis, and influencer marketing. Keyhole allows businesses to set custom dashboards to monitor profile metrics like engagement rate, follower growth, reach, impressions, and more. It also provides the ability to track competitors and discover what works for them. Additionally, Keyhole helps identify the best time to post and facilitates scheduling unlimited posts across multiple platforms.

7 – Social Status

Social Status is a dedicated social media analytics tool with robust reporting features for Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter. Its customizable and white-labeled reports are perfect for agencies and brands with complex requirements. Social Status covers both paid and organic performance, competitor benchmarking, and influencer campaign tracking in one powerful analytics tool. The ability to export reports in various formats allows for easy sharing among team members.

8 – Databox

Databox is an expansive analytics platform that allows businesses to set and track social media campaign goals. It offers customizable metrics for campaign reports specific to your requirements. Databox integrates seamlessly with various platforms including HubSpot, providing a comprehensive view of data from one dashboard. Its dashboard designer and custom metric builder empower businesses to track the metrics that matter most to their campaigns or social channels.

9 – Grow

Grow is a powerful analytics tool that provides full visibility into engagement across all social accounts. It integrates with major platforms such as HubSpot, Salesforce, Google Ads, Facebook, Marketo, and Microsoft Office, allowing users to view all data in one place. Grow simplifies complex data by presenting it through graphs and visuals, making it easy to understand and share reports across teams. Businesses can customize reports according to their specific needs, ensuring relevant insights for decision-making.

10 – ActiveCampaign

ActiveCampaign is an email marketing software with social media reporting features. It allows businesses to connect platforms like Facebook, Twitter, and Digg to gather insights related to performance. This tool is particularly useful for businesses with a strong focus on email marketing as it combines both email and social media metrics in one place. ActiveCampaign also tracks contacts’ actions after clicking through to your site, providing valuable information about their engagement.

11 – Meltwater

Meltwater specializes in media intelligence and social listening, helping businesses monitor their online presence and gain insights from various sources including social media platforms, news websites, blogs, and forums. Its social media analytics capabilities provide valuable information about brand reputation, industry trends, sentiment analysis, demographic analysis, influencer identification, social media reach and engagement, trend analysis, competitive analysis, and campaign performance measurement.

12 – CoSchedule

CoSchedule gathers real-time data on social network performance, campaign effectiveness, and engagement metrics. Its content organizer and dashboard features help businesses manage multiple campaigns effectively. By identifying top fans of their social accounts, businesses can create targeted content that resonates with their most engaged audience members.

New Insights or Angles

In addition to the above key points, it’s important to note that these social media analytics tools offer businesses the opportunity to gain a deeper understanding of their target audience’s perception of their brand and content. By leveraging the insights provided by these tools, businesses can refine their social media strategies and create more engaging content tailored to their audience’s preferences.

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